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The HTC M8, Which Is Widely Regarded as the Nicest Phone on the Planet,...
It not too often we get to compare two handsets side by side that have the exact same hardware but different software. I mean there are different versions of Android running on phones and the Nexus...
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Gamescom 2014, Our Thoughts, Insights, and Impressions
By: Shalom Michaeli Gamescom 2014 provided a great opportunity to get valuable insights regarding the direction in which the mobile industry is so rapidly moving. For many world gamers and the European...
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EBay is Bringing Back In-App Mobile Ads
Remember how EBay was testing out mobile ads back in 2012, and ultimately decided against them? Their execs felt that the revenue stream that came out of the in-app ads wasn’t worth the hassle...
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Consumer Reports Addresses The Famous iPhone 6 Plus #BendGate. Can We Move on...
Another year, another iPhone launch, another scandal about a fundamental flaw in the new phone that goes viral on social media, then turns out to be nonsense. By now, you have surely heard about the...
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Mobile Once Again Following in the Footsteps of the Web with Deep Linking and...
There has been something very interesting happening in the mobile space for months now and very few people have noticed it. You see, for years now, the mobile landscape has been following the exact...
View ArticleRE: Adtech Is Not For You.
Like many, I set aside 15 minutes to read Aleph’s latest blog post about the AdTech industry and what engineers should devote their time and brains into these companies. I know and respect the people...
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The Future of Native Mobile Advertising by Some of the Industry Leaders
By now, we have all heard about the buzz. Native advertising is the new black. Everyone is talking about it, everyone is excited about it, but how many people really understand it? We asked three...
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Inneractive’s Mobile Video Landscape 2015 Edition is Now Available!
Mobile video has been growing rapidly over the last couple of years, but lately, what we have seen is a whole new level of growth. In order to find your way in this section of our industry and make...
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Insights About Mobile Video Advertising / Kfir Zack
Every form of advertising has its own performance metrics and when it comes to mobile video advertising, high completion rate is the name of the game. But what exactly is a completion rate? If your...
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Thoughts on the Verizon/AOL Deal
So what just happened? Verizon’s acquisition of AOL puts an end to a long-speculated rumors of a potential merger with Yahoo or a Verizon exit. This is a $4.4B cash deal of what used to be the leading...
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